Elevating Gota Limpa: From a budget option to a household favorite.

We redefined the brand’s positioning with the new slogan 'Worth Every Drop,' highlighting the superior performance-to-cost ratio. Through a series of engaging, character-driven sketches, we turned functional product tips into entertaining content that resonated with our core demographic.

My Role: As Creative Director, I oversaw the creative workflow and integrated planning and production efforts to ensure a cohesive and impactful brand rollout.