Have you ever stopped to think about how many Soprano products are hidden in plain sight around your house?

Building on the momentum of our last awareness campaign, our strategy shifted toward portfolio amplitude. We wanted to showcase Soprano’s versatility within the home and construction markets through a relatable, 'everyday discovery' narrative.

As Creative Director, I managed the creative workflow and ensured seamless integration between planning and production. I was the primary creative point of contact for the client throughout the approval process.

Recognition: The campaign jingle won Gold at the 2024 Salão ARP. Press play!