Revitalizing a Classic: Tintas Killing.

Recognizing the painter’s influence on the final purchase, we developed a campaign centered on partnership and reliability. We bridged the gap between nostalgia and innovation by reimagining the brand’s classic 1990s sonic identity for today’s digital and broadcast landscape.

This multi-channel approach—spanning radio, TV, and social media—positioned the brand as a high-performance, high-value ally for professionals.

Creative Leadership: I acted as Creative Director, working across art direction and copy to ensure a cohesive rollout, while leading client-facing presentations and cross-departmental collaboration.