Strategy meets play: Revitalizing Neugebauer’s Easter.

For two years running, we transformed the brand's Easter identity. The creative direction centered on iconic square-block aesthetics and the strategic return of the mascot, Nino. The campaign focused on portfolio breadth, proving that a strong brand doesn't need traditional seasonal tropes to dominate the shelf.

Results: The campaign was so effective that the brand reached its full-year sales goal in the first four months.