"Wonka Premiere: A Brand Activation Stunt.

To celebrate the launch of the Wonka movie, we created an interactive cinema experience. By hiding Golden Tickets beneath theater seats and syncing the reveal with a custom on-screen commercial, we turned the pre-show trailers into a high-engagement brand moment.

The campaign successfully merged Neugebauer’s 'Fantastic Factory' concept with the film’s narrative, creating a memorable brand connection for the audience.

My Role: Concept development, Art Direction, and vendor management.