Rebranding a Pop Star: Kelly Key’s Digital Presence.

We crafted a comprehensive visual system for Kelly Key’s channel and content series, blending her iconic history with a contemporary aesthetic. The goal was to revitalize her digital image while maintaining her brand’s core essence.

The project included custom typography and a unified design language that scaled beyond social media, being adopted for brand contracts and large-scale promotional assets. This ensured a cohesive and highly recognizable identity for one of Brazil's most enduring pop artists.