Turning a classic into a digital hit: The launch of Amor Carioca Sticks.

Our strategy focused on 'magnetic attraction,' using humor and romance to drive engagement. We crafted a hypnotic visual narrative that highlighted the product's crunchiness, making it impossible to ignore.

Working as part of a creative duo (Art Director + Copywriter), I was responsible for the visual execution, ensuring that the storytelling was as crisp and compelling as the product itself.