This was a landmark institutional campaign designed to anchor the brand’s position in the home and construction sector.

By color-coding the portfolio, we strengthened brand recall and category navigation for the consumer. The creative execution relied on a high-impact 'mass-reach' language, featuring a trilingual jingle and a clever visual metaphor: the logo acting as a window to the consumer's world.

Results: A 50% surge in awareness in just one year and a solidified market presence.

Role: Lead Art Director. I was responsible for the visual conceptualization, working hand-in-hand with the planning and copywriting departments.